Daryl Davies

Ruby Developer, UI/UX Designer & Founder

X | LinkedIn | Email

daryl@poego.co

Valencia, Spain

About

Highly accomplished Ruby Developer and UI/UX Designer with 15 years of international experience across Europe, Southeast Asia, and North America.

Proven leader in full-stack development, brand definition, and user experience, consistently delivering high-impact solutions for diverse clients, from startups to global enterprises like The Walt Disney Company.

Work Experience

Ruby Developer & UI/UX Designer

Freelance

Jan 2023 - Dec 2024

Currently leading freelance design and development projects while actively building and scaling a Software-as-a-Service (SaaS) business.

  • Managed a diverse portfolio of international clients, delivering custom Ruby development and UI/UX design solutions.
  • Spearheaded the development and growth of a new SaaS business, overseeing product strategy, technical architecture, and market launch.
  • Provided expert consulting to clients, optimizing their digital presence and user engagement strategies.

Ruby Developer & UI/UX Designer

Freelance

Jan 2017 - Dec 2023

Provided comprehensive design, development, and consulting services for early-stage and fast-growth companies across Canada and the US.

  • Delivered full-stack development solutions, including robust Ruby back-ends and engaging front-end interfaces, for over 15 diverse clients.
  • Designed and implemented complete brand identities, from logo creation to comprehensive UI/UX systems, ensuring consistent brand representation.
  • Consulted with startups to define product roadmaps and user experience strategies, directly contributing to their market growth and user adoption.

Lead UI/UX Designer

The Walt Disney Company

Jan 2014 - Dec 2017

Led the online design team to define and implement the visual identity for Disney, Marvel, and Star Wars across Southeast Asian markets.

  • Directed the design and launch of localized versions of global websites for Disney, Marvel, and Star Wars across multiple Southeast Asian markets, significantly expanding regional digital presence.
  • Provided technical leadership for content delivery and page development, ensuring brand consistency and high-quality user experiences for major theatrical releases.
  • Collaborated cross-functionally with marketing and global teams to align regional digital strategies with overarching brand guidelines and campaign objectives.

Web Developer

The Walt Disney Company

Jan 2012 - Dec 2014

Responsible for UI/UX and front-end development for all seven Disney Store e-commerce platforms across EMEA, enhancing online customer experiences.

  • Managed the UI/UX and front-end development for all 7 Disney Store e-commerce sites in EMEA, directly impacting millions of users and regional sales.
  • Led the online team in developing custom web pages and email campaigns for theatrical releases, ensuring highly engaging and on-brand digital experiences.
  • Collaborated closely with filmmakers and marketing teams to translate creative visions into compelling digital content, maintaining strict brand guidelines.

Web Developer & UI/UX Designer

Freelance

Jan 2011 - Dec 2012

Provided comprehensive web development and UI/UX design services to a variety of small to mid-level startups in London.

  • Developed and designed websites and applications for diverse startups, including a dentist registry, a fitness e-commerce store, and a personalized greeting card service.
  • Contributed to full-stack development, including Ruby on Rails and iOS app development, across multiple client projects.
  • Provided art direction and UI/UX expertise, ensuring visually appealing and user-friendly digital products.

Web Developer

Marketpoint Group

Jan 2010 - Dec 2011

Developed design-focused CRM systems and industry event products for small to enterprise-level clients based in North America.

  • Collaborated within a small team to develop bespoke CRM systems, enhancing client relationship management for North American businesses.
  • Designed and built custom digital products for high-profile industry events, supporting brands such as Ferrari and Caterpillar.
  • Focused on creating intuitive and visually compelling user interfaces within complex enterprise software solutions.

iOS Designer & Developer

Freelance

Jan 2008 - Dec 2010

Launched multiple iOS applications and provided dedicated design and development services to a client in Florida.

  • Successfully designed, developed, and launched multiple iOS applications to the Apple App Store, gaining early mobile development experience.
  • Secured and managed freelance contracts through platforms like Freelancer.com, building a diverse client portfolio.
  • Cultivated a strong client relationship that led to an in-person engagement in Florida, demonstrating exceptional client satisfaction and project understanding.

Education

Software Engineering

University of Surrey

Sep 2008 - Jul 2010

Surrey, UK

Projects

Mockupduck

Jan 2023 - Dec 2024

Mockupduck is a social media mockup generator designed for marketers, streamlining the process of creating, sharing, and receiving feedback on social media campaign visuals.

Awards

The Avengers and the threat of tech to cinema chains

Tech in Asia

May 2015

Recognized for significant contributions to improving Disney's movie launch websites in Southeast Asia, specifically highlighted for work on the Marvel Avengers: Age of Ultron campaign.

Languages

English (Native) , Spanish (Proficient)

Skills

Programming Languages & Frameworks

  • Ruby
  • Ruby on Rails
  • iOS Development
  • Front-end Development
  • HTML
  • CSS
  • JavaScript
  • SQL

Design & User Experience

  • UI/UX Design
  • User Interface Design
  • User Experience Design
  • Wireframing
  • Prototyping
  • Information Architecture
  • Interaction Design
  • Graphic Design
  • Branding
  • Art Direction
  • Responsive Design

Tools & Technologies

  • Git
  • GitHub
  • Project Management Software
  • CRM Systems
  • E-commerce Platforms
  • SaaS Development

Project Management & Leadership

  • Technical Leadership
  • Project Management
  • Client Management
  • Cross-functional Team Leadership
  • Mentorship
  • Strategic Planning
  • Product Development

Business & Entrepreneurship

  • SaaS Business Development
  • Startup Consulting
  • Product Strategy
  • Market Launch
  • Freelance Management